Retail · AI Agents
Reimagining retail experiences with agentic AI
FairPrice Group launched its Store of Tomorrow program with Google Cloud to make shopping more personalized and intuitive, while also giving employees AI assistants to streamline everyday work across retail operations.
With more than one million customers served every day across more than 570 touchpoints, FairPrice Group wanted to evolve beyond traditional retail and respond faster to changing customer needs across physical and digital channels.
FairPrice introduced AI-powered shopping assistants using Gemini, the Google Cloud Agent Development Kit, Agent Search, RAG Engine, Grounding with Google Search, and other Google AI capabilities across its Store of Tomorrow program.
In-cart assistants achieved up to an 18% click rate for personalized recommendations, while AI reduced promotional ad-creation time by 10x and lowered related costs by up to 100x.