AWS · Retail Customer Stories

Retail transformation at cloud scale.

Explore how leading retailers use AWS to modernize data and infrastructure, accelerate insights, and build scalable technology foundations for growth.

Amazon.com · Retail · Database Modernization
AWS Retail Customer Story

Building database freedom at Amazon.com

Amazon.com migrated thousands of Oracle databases to AWS database services as part of a multiyear modernization initiative, reducing operational complexity while improving performance and cost efficiency across critical workloads.

Amazon DynamoDB Amazon Aurora Amazon RDS Amazon S3 AWS DMS
The Challenge

Amazon.com had thousands of Oracle databases across teams, creating significant administration, provisioning, capacity-planning, and licensing overhead at enormous scale.

The AWS Approach

Amazon moved workloads to purpose-built AWS services including DynamoDB, Aurora, RDS, and S3, supported by AWS Database Migration Service and the AWS Schema Conversion Tool.

The Impact

Amazon.com migrated 5,000 databases from Oracle to AWS, cutting annual database operating costs by more than half and reducing latency for most critical services by 40 percent.

Source: AWS Retail Customer Story · Amazon.com
Nykaa AWS customer story Nykaa · Retail · Data & Analytics
AWS Customer Success Story

Building a unified data platform for smarter retail insights

Nykaa built a unified data platform on AWS to bring sales, customer, and product information together across its growing beauty, fashion, and wellness businesses, enabling faster reporting and more scalable data processing.

AWS Data Lake Amazon S3 Amazon EMR Amazon Redshift Data Engineering
The Challenge

Nykaa's different business verticals operated with separate databases, making it difficult to access a single source of sales, customer, and product inventory data and slowing analytics.

The AWS Approach

Nykaa built a common data lake with shared ingestion, governance, and query layers on AWS, creating a scalable foundation for big-data processing and future machine-learning capabilities.

The Impact

The unified platform reduced report configuration from weeks to 4–5 hours, enabled 48x more frequent daily data refreshes, and delivered a 30% reduction in core software expenses during the proof of concept.

Source: AWS Customer Story · Nykaa
Zalando AWS retail customer story Zalando · Retail · SAP Modernization
AWS Retail Customer Story

Tracking retail performance in near real time

Zalando migrated its SAP systems from on-premises infrastructure to AWS to improve scalability, simplify operations, and give its teams faster access to business performance data across its European fashion marketplace.

SAP on AWS Amazon EC2 Amazon RDS AWS Cloud Analytics
The Challenge

Zalando needed a more scalable and flexible technology foundation for its growing European fashion business while reducing the operational burden of managing SAP infrastructure on premises.

The AWS Approach

Zalando migrated its SAP systems to AWS and used cloud infrastructure and analytics capabilities to modernize operations and make business information available faster to decision-makers.

The Impact

Zalando cut IT management time by more than 30% and improved access to near-real-time business performance information, supporting faster and more informed retail decisions.

Source: AWS Retail Customer Story · Zalando
AWS Retail Transformation

From retail operations to customer experience.

These customer stories show how AWS can support retail transformation across very different needs—from modernizing large-scale databases and accelerating application delivery to creating more scalable, self-service customer experiences.